1 thought on “How to group savings in the New Year-Gifts and Gifts (2)”

  1. With the continuous development of the New Year savings activities of major banks, the internal rolls between banks intensify, and the number of customers in the existing customers. After a year, he has become accustomed to being given gifts. The heart is alive and runs to the deposit. So what is the following gifts, there are roughly the following points:

    1. My gift must be less than last year, as last year (compared to yourself)

    2. My gift should not be worse than others, and I have me to have (compare with others)

    . The bank I saved more The gifts given by few banks are good, and those who save less money can also achieve psychological expectations (comparison of the same industry)

    4. My gift is used, it is best to be the functional attributes I need (the functional attributes of the gift (the functional attributes of the gift

    5. My gift is matched with my deposit amount. n 6. Someone remembers me (Maslow's demand theory)

    It what should we do for these ideas?

    1. From the placement of large -scale supermarkets,

    did you find that some large commercial supermarkets will be carried out for each period of time Adjustment, the result of this is that when we go shopping, we will complain "how can we find XX". Although we complain, it will not affect us to visit it. When we are shopping, we will find some other " The useful "things have reached more transactions. This is actually the same as us. If we gave a bottle of oil and a bottle of laundry liquid last year, this year still gave a bottle of oil and a bottle of laundry liquid. As a result, the customer lacks surprises. If you give the same thing for your girlfriend every festival, how will you feel as your girlfriend? In addition, there is another point that oil and laundry solution are relatively transparent. After all, they can be seen in supermarkets. People with common sense of life know what a bottle of oil and laundry liquid are roughly. No matter how cheap it is, it will not be cheap.

    The conclusion: We can't always give the same thing and relatively transparent prices, unless we have more room for profit than retail, so we must make good gifts every year and try to try to try to try to try to try to try to try to try to try to try to try to try to try to try to try to try to try to try to try to try to try to try to try to try to try to try to try to try to try to try to try to try to try to try to try to try to try to try to try to try to try to try to try to try to try to try to try to try to try to try to try to try to try to try to try to try to try to try to try to try to try to try to try to try to try to try to try to try to try to try to try to try to try to try to try to try to try to try to try to try to try to try to try to try to try to try to try to try to try to try to try to try to try to try to try to try to try to try to try to try to try to try to try to try to try to try to try to try to try to try to try to try to try to try to try to try to try to try. Each year is not heavy and easy to estimate the value of gifts.

    2. The gift must also be equipped with a good letter of interest. "Natural porters", similarly, gift gifts must also be equipped with good textbooks, such as good interests, such as customers of some natal years, you have to learn to collect some of the Chinese signs, the newly issued zodiac commemorative coins or zodiac signs Stamp, send it? (And slow), packaging, "copywriting" packaging, such as the commemorative coins you get, you can wipe it clean, put on a plastic case, and then install a red envelope, write a blessing, give it to customers at the right time, give it to the customer, give it At this time, you must also vividly talk about how you collected how to prepare. For example, elderly customers, you have to pay attention to their health, give gifts, and give some healthy gifts, such as black fungus and white fungus or Northeast new rice. It also needs to be urged that this fungus has the effect of alleviating coronary atherosclerosis. How do we purchase it (also vividly describes, use more scenes to describe it), which is to consider your actual needs, so give it, so give it, so give it so that this is given to this so as to give it. The customer left a deep impression that he also sent the gift to the hearts of others.

    This conclusion is: the good interest of good text that should be prepared for gifts, the same price, what you send has a good meaning, it will often leave a deep impression on people, closer to the closer to pull closer The relationship between the two parties.

    This here, we need to observe more information to collect more information and contact the local customs in various places to dig out the demand points and good gift targets, just like this Thursday night, I went shopping with my wife in the old town. When I met a colleague in the industry, she said that I went to buy a fruit. "A fruit shop for a group purchase", so when we came back So I found that the fruit shop she went to, the price of some fruits in it was far lower than some of the fruit shops that were known as one -stop procurement. Later, I took it home and tried it. channel.

    3. The number of small customers will send samples, big customers send sincerity

    small depositors, because they are not stored, so they will generally send gifts every year. It may be a bottle of wine or a bottle of laundry solution or something else. At this time, the small customer took a bottle of wine from the bank and returned alone. When he met an acquaintance on the road, he would not say that it was a bank gift or even You will talk about "XX banks stingy, and give such a bottle of wine." Just as a classic: I say that I am poor, but others cannot say so (because people have self -esteem). As a result, the bank was not good at sending gifts, and his reputation was affected. What should I do? The appearance is winning, why the current candy gift box is getting better and more beautiful, and some gift boxes are even like a suitcase, but when you open it, you ca n’t run away. So why is it so good? Because the packaging is luxurious, the appearance is rich, and the force is up. This is what we often say that the Buddha depends on the gold people and the clothes, and the candy must also be packed in the sugar box. Therefore, we might as well split the value of the same gift, an environmental protection bag with a couplet and a blessing (there will be many in this general), and then match some of the must -have for life kitchen, a piece of cloth, and a dishwasher ball. , A dishwashing brush, a drain basket, etc., is characterized by cheap price, large volume, so that customers have a sense of right. He is satisfied with holding.

    The large deposit households, because of the amount of deposit, there are many gifts delivered each year, one quilt, one rice cooker, one stew pot, etc. Like the gifts to the girl, a group of pursuers, everyone competes for gifts, you all give up the street goods, you ca n’t get color, how can you win the heart of others. So we have to send sincerity. Large customers are in material, and they don't worry about eating and wear. He cares more about spiritual levels, which requires us to study Maslow's demand theory in depth. what to give? Gifts must have meaning, as we said in the second point, with good texts with good copywriting. Usually pay more attention to some public accounts, such as the public account of the post office, there will be some exquisite stamps, the price is not expensive, and some of them are twenty or 30 yuan, but the packaging is exquisite, but there is room for appreciation in the later period. Another example is some products in other regions, such as the navel orange in Ganzhou, the black fungus of Lishui, the high -quality rice in the northeast, the jujube in Xinjiang, etc., you can pick that other banks that other banks can't think of , It's uncomfortable.

    4. Gifts are not the purpose, and group deposits are the purpose.

    The gift is over? Wrong, our marketing was just beginning. When giving gifts, we pulled the customers a few words of home, pulling, and pulling back to the activities in the bank. For customers with a small deposit amount, you have to put a "foot" with a "foot". , I saved 10,000 awards in the New Year. When you came, I will tell me. I will pay attention to whether today's prizes have been drawn away, and I do n’t take it away. I will let you come again. Then someone will ask, if you do n’t get it, you will prepare a red envelope in advance (the red envelope is stuffed with the lottery lottery), and you give a red envelope without it. There is a surprise in it. (There is a psychology hidden here: Why do many people like to buy lottery tickets and who let the small 2 yuan carry a dream of 100 million), and if you are in won, you are more happy, your customer winning Yet? He is happy, and you are also happy. Maybe he will not bring 10,000 tomorrow, but will come with 100,000 with other banks who are ready to deposit. Therefore, we must give customers requests, re -save points, and participate in the raffle by the branch activities.

    . For big customers, you can click until the end of it. You do n’t need to say that it is too Ming. Do n’t say how much you can help me. You just mention it. This year ’s task is very heavy. It is poor (this value must be matched with the strength of the customer). Generally, big customers, he can understand the foreign voice, and he will definitely be powerful. After you come in with money, you have to thank you well, thank you lightly, and thank you for the way. By the way, write down the mobile phone. X -month X, X -point x points x points, how much you come in. When the New Year comes in the coming year, the gift must be approved, and he must thank him. Thanks to the how much deposit of the X -month X -day x point X of the X -year X Month, X -year X Month, X This is a bit like a small couple. She always cares whether you can remember the various anniversaries of both parties. The reason is the same.

    Summary:

    The group deposits are available every year, picking gifts, doing it in the right method, thanksing words, gifts for gifts, valuable gifts, everything is sincere in sincer , Careful doing things.

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