1 thought on “The operation of the Chinese color gem industry chain and its market development”

  1. Ye Yuchuan
    1. The market demand of the Chinese jewelry industry
    First of all, talk about the market demand in China's jewelry industry today. In 2011, the annual sales of Chinese jewelry reached 380 billion yuan and exported more than 27.5 billion US dollars. At present, the market size of China's jewelry industry is second only to the United States, ranking second in the world. With the rapid development of China's economy and the continuous improvement of people's consumption level, jewelry is becoming the third largest consumption hotspot for Chinese people after housing and cars. For a long time in the future, the sales scale of the Chinese jewelry industry should develop at a rate of more than 31%of the annual compound growth rate, maintaining double the growth rate of the per capita disposable income of the city. In addition, the per capita jewelry consumption of China is significantly lower than the world's developed countries, with a mean of about 5 times the same value, and the development space of the industry is huge.
    2. The operation of the global color gem industry chain
    The operating situation of the global color gem industry chain. In terms of mining, the mining technology in the United States, Brazil, Australia, India and China has matured, but it is very decentralized There is no more scale gem ore. In terms of processing, it is mainly concentrated in China, Thailand, India and Sri Lanka. Most of the transactions are in Hong Kong and Thailand.
    Due to the relationship between the law of nature, the source of color gems is very unstable and dispersion. As mentioned, there are no large -scale companies in the industry. In terms of gem cutting, the best gem cutting process in the world is in Edal Ober Stein (), Germany, which is a century-old and best cut gemstone center in the world. ENZO's parent company Lounzo Group's first batch of gem cutting craftsmen was trained there to learn the most professional cutting technology from there, and then develop their own styles, design, shape, and cutting technology. China is also one of the main gem cutting centers, but there are not many skilled workers. The main reason is that the jewelry companies in China and Hong Kong are mainly diamond jewelry. Because the hardness of color gems is only 6 ~ 7, during the cutting and inlaid process It is easy to damage and the loss rate is high. Therefore, it takes a long time to train a group of skilled craftsmen.
    3. The prospects of the color gem market in China
    Personally think that the color gem market in China has begun to enter the initial stage, and China's existing very complete testing institution national jewelry and gem quality supervision and inspection center, plus other other other International testing services, such as GIA, IGI, etc., make consumers more confident and peace of mind to buy colored gem jewelry. Furthermore, Chinese consumers have become more fashionable, and they have begun to connect with fashion when buying jewelry. But it is important to pay attention to how to popularize the education of colored gems and expand the consumer group to the low -end. This is a huge and considerable market. This is my personal view.
    2012 China Jewelery and Jade Shouchu Yearbook
    As early as 1994, I have introduced GIA in the United States to Hong Kong, founded GIA Hong Kong branch, served as the president's position for 8 years to train Hong Kong jewelry professionals. Before this, Hong Kong does not have a professional research gemologist (Graate).
    Lorenzo Group was only a company that produced jewelry to the European and American market 25 years ago. In 2005, it became the first foreign company founded a color gem jewelry chain store in China. For brand. The opportunity came from 2005. Since China joined the World Trade Organization and opened the entire market. At present, ENZO has opened more than 240 brand counters in 55 cities in Greater China, and finally opened 1,000 brand counters in 2020 as its business development goals. As early as 1990, the company had set up factories in China. The current plant area of ​​15,000 square meters, and the number of employees has reached 6,000. Coupled with the accumulated years of experience, we have a scale, type and storage volume that is a livemine that is less than any gem ore in the world, with more than 200 tons of raw materials of different stone species. In Brazil, we also have our own gem ore and gold ore, including the hessonite garet, Rhodolite Garnet, GreenoPal, tourmaline (), emeities, and crystal ( Quartz), a total area of ​​about 100,000 mu. In addition, the company is currently developing an exciting large project, which is to establish a jewelry industrial park with an area of ​​54,000 square meters in Qinzhou Port, Guangxi. With the national 10 1 policy, it will be a huge market in the future.
    Lorenzo Group related companies control the world's important lottery original mining resources, and are currently one of the world's largest listed jewelry groups. The company is a series of natural crystal and gem jewelry manufacturers integrating design, production and processing, and market sales. It ranks among the top in the world in the gem field product manufacturing and sales.
    Finally, I hope to share the impact of the current economic situation on the jewelry industry. At present, due to the slowdown of the country's economic slowdown and even the decline, most people in the industry are anxious and even feel the prospects. But I personally think that the decline in the economy is only temporary, and the Chinese economy still has great motivation. In the past 18th CPC National Congress, the central government has implemented China's development direction in the next 10 to 30 years and promised and implemented the 12th Five -Year Plan, which is undoubtedly an exciting news. Let's share the concept of scientific development. What is said here is not rockets, aerospace or aircraft carriers, but people -oriented, comprehensive, coordinated, and sustainable development concepts, and promoting coordinated economic and social development and comprehensive development of people. The state focuses on reasonable wealth distribution and establishes a well -off society to drive domestic demand and economy. 100 million farmers can move, and this has created a large number of infrastructure projects, thus becoming another economic motivation. It can be seen that China's development in the next 10 to 30 years will be full of hope, but the opportunity is only left for those who are prepared.
    2012 China Jewelery and Jade Shou Jiejian Yearbook

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