5 thoughts on “The phone of Tao Pinya Chuan Technology (Shenzhen) Co., Ltd.”
Wendell
Netease Yanxuan will also enter the Nine -Nine -Nine Market, although not free shipping.
The contains home slippers, children's toothbrushes, and storage baskets. Netease strictly selected 180 explosives to re -priced and installed the "9.9 value zone" launched on July 19. From food to cleaning supplies to bedding, these products cover the top ten categories of strict selection. From the perspective of price, it is basically 50 % to 80 % off on the basis of the original price.
The products in the "9.9 value zone" are divided into five gear pricing, ranging from 9.9 yuan to 99.9 yuan. Now this area mainly appears in a special form. According to 36 氪, after the APP was revised at the end of July, the 9.9 area will also have a special entrance in the Netease strict application application. The screening criteria that can enter the area is that the praise rate is more than 95%, the repurchase rate exceeds 50%, and the cost -effective label exceeds 50%.
In 2016, when NetEase strictly selected, the main slogan was "good life, not so expensive." Between Tmall, JD.com, and the sinking Pinduoduo, which are more and more branded, Netease strictly selected a way to go to a boutique e -commerce company. It can be seen through the portrait of the crowd through the Baidu Index that the corresponding consumer groups are mainly young people in first- and second -tier cities. For young people who have been baptized by MUJI and pursuing cost -effectiveness, small and beautiful NetEase strict selection is indeed a good choice. Therefore, Ding Lei's GMV target for Netease strictly selected is also rising year by year: 7 billion in 2017, 20 billion in 2018.
In the past three years, the number of SKUs selected by NetEase has also advanced. From the hundreds of hundreds of SKUs from the beginning of the line. With the expansion, like all self -operated e -commerce platforms, the problem of destocking has always troubled NetEase's strict selection. In April 2019, Chen Yilei, a professor of marketing at Shanghai High School of Finance, said in an interview with FT Chinese website that rapid expansion of SKU will inevitably lead to a direct rise in funds. It is one of the major risks of the retail industry. On the other hand, a variety of SKUs and ODM models require strict selection of every link from production to sales. How to take into account each product, balance SKU and product control are another problem that Netease's strict selection stage needs to be solved.
In order to de -inventory and expand the user base, NetEase strictly selected to try to cooperate with Pinduoduo. In 2017, Netease strictly selected to go to Pinduoduo and launched the "Netease Strict Selection Flagship Store". In September 2018, Pinduoduo upgraded the "Famous Product Discount" sector to "Brand Pavilion". Netease Yan Xuan also joined this "Brand Pavilion". At present, Pinduoduo's strict selection of 63 products online, including infants and young children's products, living house products, and fewer electronic products. The highest sales volume is infant laundry solution, which has completed 75 orders, and the official flagship stores of Pinduoduo are sold less in the official flagship stores of Pinduoduo.
This is also consistent with the target audience of Netease Yan Xuan's positioning. In an interview with 36 氪 last year, Vice President Shi Wen said that Pinduoduo is more like a trial In the consumer group, we are still in a state of groping. What kind of products do we provide, what kind of channels, what kind of service quality to serve them, so I feel that it will not be our core consumer group. "
On the other hand, the pursuit of peers also doubled the pressure of Netease. In April 2017, Xiaomi's "Mijia Youpin" was officially launched. In May 2018, it was officially renamed "Xiaomi Youpin". And Taobao's same type of platform "Taobao Heart Selection" was also launched in May 2017. The former focuses on the boutique life shopping platform, while the latter emphasizes "trend, practical and price discounts".
Focus analysis | Line "9.9 area", NetEase strict selection to use explosion to fight inventory left: Xiaomi has right: Taobao heart selection
from the category from the category In terms of structure, Taobao's heart selection and Xiaomi Youpin's target is NetEase's strict selection. Living home categories are mainly selling products on these three platforms. However, in addition to Xiaomi's own ecological chain products, Xiaomi has a third -party OEM product selected by Xiaomi, which covers all aspects of life: daily necessities, catering utensils, electric toothbrushes, etc. All are self -operated brands to dilute the supplier brand.
In price, NetEase strictly selected the "9.9 value zone", "as low as 9.9 yuan" is no longer exclusive to the other two e -commerce platforms, but in some main products The bottom line is different. For example, on the three platforms selling the hotel box items, most of the Taobao Xinxuan pricing is mostly 199 yuan-599 yuan, while NetEase strict selection starts at 249 yuan and the highest pricing is 1299 yuan; Yuan is not waiting. From the hot listing list of the three platforms, it can also be seen that each has its own emphasis. On Taobao's own traffic entrance, the user needs are more diversified: trendy items, home cleaning, and sports travel are evenly distributed; Hot sales are mainly concentrated in shoe items; NetEase strict selection is divided into "home life list, gourmet and drink list" and so on.
It 36 氪 learned from relevant persons close to NetEase's strict selection that under the pressure of inventory, in 2019, one of the focus of NetEase's strict business is to choose to control the number of SKUs, focusing on the principle of explosive products. The logic is to create explosive products by setting up a area and increase their sales volume to push up the upstream factories. Through large -scale ordering, the cost of production is compressed, while reducing inventory, and forming a virtuous circle of the entire industrial chain. On the other hand, the re -pricing is also to expand the brand's radiation and crowd influence and improve the experience of existing users.
Focus analysis | Line "9.9 area", NetEase strict selection wants to use explosion to fight inventory : Netease strict selection 9.9 "value zone" right: Pinduoduo "Netease strict selection official official official official The flagship store "
Speaking of nine yuan and nine, the first reaction of most people is to connect with Pinduoduo's early sinking market. In order to compete with Pinduoduo, even Taobao also launched a gathering cost -effective, restarting nine yuan and nine free shipping. 36 氪 Previously reported that the gathering of restart in March this year, according to the war report given by Ali, "18 days bring 300 million new customers" and "three to five -tier cities to buy users. "100%", "Electric toothbrushes have averaged more than 400,000 per day" ... Moreover, Ali officially set the cost -effective setting is to "capture the sinking market". In 2018, Pinduoduo's GMV was close to 500 billion yuan, which changed many e -commerce platforms to change its strategy. It is necessary to use the most price -capable explosive products to catch traffic from the sinking market.
36 also found that Pinduoduo's "Netease Strict Selection Official Flagship Store" has not yet launched the "9.9 Value Zone". The price of goods in the store has not changed much. Laundry soap, Pinduoduo is still pricing at 29 yuan, while Netease strictly selected the "9.9 value zone" for only 19.9 yuan. Netease strictly stated to 36 氪 that Yan Xuan's launch 9.9 value zone did not focus on pioneering and sinking markets. This new pricing is from the user experience, allowing users to enjoy the benefits of the supply chain optimization.
In more and more platforms enter the Internet retail track, the halo of boutique e -commerce is fading. How to maximize your brand advantage and attract more traffic. Netease this time is low The price strategy may be a good attempt.
01 The companies with official websites can be checked on the official website, and many traditional companies have almost no official website. Searching a company often appears many addresses. The information on the Internet is mixed, and the authenticity is difficult to distinguish.
02 On how to find the correct way of calling for the enterprise phone query? This requires us to find a database with a large amount of corporate information. The industrial and commercial query system? Obviously, there is no enterprise phone number in the industrial and commercial query system. Enter the annual report to check that the process is very cumbersome and the efficiency is extremely low.
03 So the company's telephone inquiry can use the company's multidimensional, enterprise telephone integration from the industrial and commercial publicity system and large B2B sites. Only by seeing the telephone information, in order to facilitate everyone inquiries, the enterprises spent more time and energy to collect information of these channels, screen for approval, and finally get corporate phone calls with high accuracy.
04 . Another advantage of this method is that in addition to supporting accurate inquiries on enterprise names, a group of unknown enterprises can be screened according to the industry, business scope or region, and then conducting it again. Telephone query. rnrn05rn当然其中不仅是包含企业电话，还有一系列详细的公司信息可以让我们快速地了解企业，比如企业的邮箱、规模、地址、经营范围、产品类型、 From the media, I believe that it will help everyone's telephone sales!
Taopin Preferential Technology (Shenzhen) Co., Ltd. Taopin Preferential Technology (Shenzhen) Co., Ltd. was established on March 09, 2020. Legal representative Qiu Bingzhou, the company's business scope includes: electrical, electronic components, hardware, electronic products, cultural supplies, photographic equipment, computers, software and auxiliary equipment, cosmetics and sanitary products, chemical products (excluding dangerous chemicals and chemicals and chemicals and chemical products A type of vulnerable toxic chemicals), sporting goods, department stores, stamps, textiles, clothing, daily necessities, furniture, gold and silver jewelry, contraceptives (except contraceptives), fresh fruits, vegetables, salt, feed, flower, decorative materials , Communication equipment, architectural materials, craft gifts, clock glasses, toys, car and motorcycle accessories, robots, instruments, hygienic cleanliness, ceramic products, rubber and plastic products, motorcycles, smart card retail (involving quota license management, special specialization, special specialization It is handled in accordance with relevant national regulations) and the operating projects are allowed to operate: setting packaging foods, health foods, fertilizers, seeds, pesticide retail; warehousing services; etc. [1] company name To product preferred technology (Shenzhen) Co., Ltd. Establishment time March 09, 2020 The location of the headquarters Building A, Building A, Building, No. 26, Dengliang Road, Dengliang Community, Nanshan Street, District
Taopin Outstanding Technology (Shenzhen) Co., Ltd. was established on March 09, 2020. Legal representative Qiu Bingzhou, the company's business scope includes: electrical, electronic components, hardware, electronic products, cultural supplies, photographic equipment, computers, software and auxiliary equipment, cosmetics and sanitary products, chemical products (excluding dangerous chemicals and chemicals and chemicals and chemical products A type of vulnerable toxic chemicals), sporting goods, department stores, stamps, textiles, clothing, daily necessities, furniture, gold and silver jewelry, contraceptives (except contraceptives), fresh fruits, vegetables, salt, feed, flower, decorative materials , Communication equipment, architectural materials, craft gifts, clock glasses, toys, car and motorcycle accessories, robots, instruments, hygienic cleanliness, ceramic products, rubber and plastic products, motorcycles, smart card retail (involving quota license management, special specialization, special specialization It is handled in accordance with relevant national regulations) and the operating projects are permitted: setting packaging foods, health foods, fertilizers, seeds, pesticide retail; warehousing services, etc.
Nowadays, more people buy things on the e -commerce platform, in addition to considering the price of the product itself, the quality is also one of the very important factors.
So flagship stores and self -employed products gradually received the favor of more people.
not only because of guarantee, but also because of the supervision of large platforms, there is a more reliable guarantee for purchase and after -sales.
In, several e -commerce platform giants began to open up its own brand:
Quality draws more electronic consumer user groups.
The range of options is larger, and the quality and price of the product are more attractive, but at the same time, it seems that it is difficult for us …
It like a towel, a bed of summer quilts, many friends have asked the editor in the background:
The price is cheaper? In terms of quality, which one is the hardest?
In view of such questions, Xiaobian will come to sort out a good product worthy of the three self -owned platforms of Xiaomi, Jingdong, and Netease.
The Netease strict selection
In the eyes of Xiaobian, Netease strict selection is the most worthwhile thing in these three fields -home textiles, clothing, maternal and infants kind.
1, home textile —— 1.1, four -piece set on bed —
Seye -selected bedding, many of them are produced by MUJI and other brand manufacturers In terms of quality, it can be said to be more confident.
is a foundry of a category, so the Japanese style also occupies a large part.
The material, the whole cotton knitted models are pure, as well as stripes and grids; each classification is available in multi -color options.
Netease Yanxuan will also enter the Nine -Nine -Nine Market, although not free shipping.
The contains home slippers, children's toothbrushes, and storage baskets. Netease strictly selected 180 explosives to re -priced and installed the "9.9 value zone" launched on July 19. From food to cleaning supplies to bedding, these products cover the top ten categories of strict selection. From the perspective of price, it is basically 50 % to 80 % off on the basis of the original price.
The products in the "9.9 value zone" are divided into five gear pricing, ranging from 9.9 yuan to 99.9 yuan. Now this area mainly appears in a special form. According to 36 氪, after the APP was revised at the end of July, the 9.9 area will also have a special entrance in the Netease strict application application. The screening criteria that can enter the area is that the praise rate is more than 95%, the repurchase rate exceeds 50%, and the cost -effective label exceeds 50%.
In 2016, when NetEase strictly selected, the main slogan was "good life, not so expensive." Between Tmall, JD.com, and the sinking Pinduoduo, which are more and more branded, Netease strictly selected a way to go to a boutique e -commerce company. It can be seen through the portrait of the crowd through the Baidu Index that the corresponding consumer groups are mainly young people in first- and second -tier cities. For young people who have been baptized by MUJI and pursuing cost -effectiveness, small and beautiful NetEase strict selection is indeed a good choice. Therefore, Ding Lei's GMV target for Netease strictly selected is also rising year by year: 7 billion in 2017, 20 billion in 2018.
In the past three years, the number of SKUs selected by NetEase has also advanced. From the hundreds of hundreds of SKUs from the beginning of the line. With the expansion, like all self -operated e -commerce platforms, the problem of destocking has always troubled NetEase's strict selection. In April 2019, Chen Yilei, a professor of marketing at Shanghai High School of Finance, said in an interview with FT Chinese website that rapid expansion of SKU will inevitably lead to a direct rise in funds. It is one of the major risks of the retail industry. On the other hand, a variety of SKUs and ODM models require strict selection of every link from production to sales. How to take into account each product, balance SKU and product control are another problem that Netease's strict selection stage needs to be solved.
In order to de -inventory and expand the user base, NetEase strictly selected to try to cooperate with Pinduoduo. In 2017, Netease strictly selected to go to Pinduoduo and launched the "Netease Strict Selection Flagship Store". In September 2018, Pinduoduo upgraded the "Famous Product Discount" sector to "Brand Pavilion". Netease Yan Xuan also joined this "Brand Pavilion". At present, Pinduoduo's strict selection of 63 products online, including infants and young children's products, living house products, and fewer electronic products. The highest sales volume is infant laundry solution, which has completed 75 orders, and the official flagship stores of Pinduoduo are sold less in the official flagship stores of Pinduoduo.
This is also consistent with the target audience of Netease Yan Xuan's positioning. In an interview with 36 氪 last year, Vice President Shi Wen said that Pinduoduo is more like a trial In the consumer group, we are still in a state of groping. What kind of products do we provide, what kind of channels, what kind of service quality to serve them, so I feel that it will not be our core consumer group. "
On the other hand, the pursuit of peers also doubled the pressure of Netease. In April 2017, Xiaomi's "Mijia Youpin" was officially launched. In May 2018, it was officially renamed "Xiaomi Youpin". And Taobao's same type of platform "Taobao Heart Selection" was also launched in May 2017. The former focuses on the boutique life shopping platform, while the latter emphasizes "trend, practical and price discounts".
Focus analysis | Line "9.9 area", NetEase strict selection to use explosion to fight inventory
left: Xiaomi has right: Taobao heart selection
from the category from the category In terms of structure, Taobao's heart selection and Xiaomi Youpin's target is NetEase's strict selection. Living home categories are mainly selling products on these three platforms. However, in addition to Xiaomi's own ecological chain products, Xiaomi has a third -party OEM product selected by Xiaomi, which covers all aspects of life: daily necessities, catering utensils, electric toothbrushes, etc. All are self -operated brands to dilute the supplier brand.
In price, NetEase strictly selected the "9.9 value zone", "as low as 9.9 yuan" is no longer exclusive to the other two e -commerce platforms, but in some main products The bottom line is different. For example, on the three platforms selling the hotel box items, most of the Taobao Xinxuan pricing is mostly 199 yuan-599 yuan, while NetEase strict selection starts at 249 yuan and the highest pricing is 1299 yuan; Yuan is not waiting. From the hot listing list of the three platforms, it can also be seen that each has its own emphasis. On Taobao's own traffic entrance, the user needs are more diversified: trendy items, home cleaning, and sports travel are evenly distributed; Hot sales are mainly concentrated in shoe items; NetEase strict selection is divided into "home life list, gourmet and drink list" and so on.
It 36 氪 learned from relevant persons close to NetEase's strict selection that under the pressure of inventory, in 2019, one of the focus of NetEase's strict business is to choose to control the number of SKUs, focusing on the principle of explosive products. The logic is to create explosive products by setting up a area and increase their sales volume to push up the upstream factories. Through large -scale ordering, the cost of production is compressed, while reducing inventory, and forming a virtuous circle of the entire industrial chain. On the other hand, the re -pricing is also to expand the brand's radiation and crowd influence and improve the experience of existing users.
Focus analysis | Line "9.9 area", NetEase strict selection wants to use explosion to fight inventory
: Netease strict selection 9.9 "value zone" right: Pinduoduo "Netease strict selection official official official official The flagship store "
Speaking of nine yuan and nine, the first reaction of most people is to connect with Pinduoduo's early sinking market. In order to compete with Pinduoduo, even Taobao also launched a gathering cost -effective, restarting nine yuan and nine free shipping. 36 氪 Previously reported that the gathering of restart in March this year, according to the war report given by Ali, "18 days bring 300 million new customers" and "three to five -tier cities to buy users. "100%", "Electric toothbrushes have averaged more than 400,000 per day" ... Moreover, Ali officially set the cost -effective setting is to "capture the sinking market". In 2018, Pinduoduo's GMV was close to 500 billion yuan, which changed many e -commerce platforms to change its strategy. It is necessary to use the most price -capable explosive products to catch traffic from the sinking market.
36 also found that Pinduoduo's "Netease Strict Selection Official Flagship Store" has not yet launched the "9.9 Value Zone". The price of goods in the store has not changed much. Laundry soap, Pinduoduo is still pricing at 29 yuan, while Netease strictly selected the "9.9 value zone" for only 19.9 yuan. Netease strictly stated to 36 氪 that Yan Xuan's launch 9.9 value zone did not focus on pioneering and sinking markets. This new pricing is from the user experience, allowing users to enjoy the benefits of the supply chain optimization.
In more and more platforms enter the Internet retail track, the halo of boutique e -commerce is fading. How to maximize your brand advantage and attract more traffic. Netease this time is low The price strategy may be a good attempt.
The head map provided by the interview object
01
The companies with official websites can be checked on the official website, and many traditional companies have almost no official website. Searching a company often appears many addresses. The information on the Internet is mixed, and the authenticity is difficult to distinguish.
02
On how to find the correct way of calling for the enterprise phone query? This requires us to find a database with a large amount of corporate information. The industrial and commercial query system? Obviously, there is no enterprise phone number in the industrial and commercial query system. Enter the annual report to check that the process is very cumbersome and the efficiency is extremely low.
03
So the company's telephone inquiry can use the company's multidimensional, enterprise telephone integration from the industrial and commercial publicity system and large B2B sites. Only by seeing the telephone information, in order to facilitate everyone inquiries, the enterprises spent more time and energy to collect information of these channels, screen for approval, and finally get corporate phone calls with high accuracy.
04
. Another advantage of this method is that in addition to supporting accurate inquiries on enterprise names, a group of unknown enterprises can be screened according to the industry, business scope or region, and then conducting it again. Telephone query. rnrn05rn当然其中不仅是包含企业电话，还有一系列详细的公司信息可以让我们快速地了解企业，比如企业的邮箱、规模、地址、经营范围、产品类型、 From the media, I believe that it will help everyone's telephone sales!
Taopin Preferential Technology (Shenzhen) Co., Ltd.
Taopin Preferential Technology (Shenzhen) Co., Ltd. was established on March 09, 2020. Legal representative Qiu Bingzhou, the company's business scope includes: electrical, electronic components, hardware, electronic products, cultural supplies, photographic equipment, computers, software and auxiliary equipment, cosmetics and sanitary products, chemical products (excluding dangerous chemicals and chemicals and chemicals and chemical products A type of vulnerable toxic chemicals), sporting goods, department stores, stamps, textiles, clothing, daily necessities, furniture, gold and silver jewelry, contraceptives (except contraceptives), fresh fruits, vegetables, salt, feed, flower, decorative materials , Communication equipment, architectural materials, craft gifts, clock glasses, toys, car and motorcycle accessories, robots, instruments, hygienic cleanliness, ceramic products, rubber and plastic products, motorcycles, smart card retail (involving quota license management, special specialization, special specialization It is handled in accordance with relevant national regulations) and the operating projects are allowed to operate: setting packaging foods, health foods, fertilizers, seeds, pesticide retail; warehousing services; etc. [1]
company name
To product preferred technology (Shenzhen) Co., Ltd.
Establishment time
March 09, 2020
The location of the headquarters
Building A, Building A, Building, No. 26, Dengliang Road, Dengliang Community, Nanshan Street, District
Taopin Outstanding Technology (Shenzhen) Co., Ltd. was established on March 09, 2020. Legal representative Qiu Bingzhou, the company's business scope includes: electrical, electronic components, hardware, electronic products, cultural supplies, photographic equipment, computers, software and auxiliary equipment, cosmetics and sanitary products, chemical products (excluding dangerous chemicals and chemicals and chemicals and chemical products A type of vulnerable toxic chemicals), sporting goods, department stores, stamps, textiles, clothing, daily necessities, furniture, gold and silver jewelry, contraceptives (except contraceptives), fresh fruits, vegetables, salt, feed, flower, decorative materials , Communication equipment, architectural materials, craft gifts, clock glasses, toys, car and motorcycle accessories, robots, instruments, hygienic cleanliness, ceramic products, rubber and plastic products, motorcycles, smart card retail (involving quota license management, special specialization, special specialization It is handled in accordance with relevant national regulations) and the operating projects are permitted: setting packaging foods, health foods, fertilizers, seeds, pesticide retail; warehousing services, etc.
Nowadays, more people buy things on the e -commerce platform, in addition to considering the price of the product itself, the quality is also one of the very important factors.
So flagship stores and self -employed products gradually received the favor of more people.
not only because of guarantee, but also because of the supervision of large platforms, there is a more reliable guarantee for purchase and after -sales.
In, several e -commerce platform giants began to open up its own brand:
Quality draws more electronic consumer user groups.
The range of options is larger, and the quality and price of the product are more attractive, but at the same time, it seems that it is difficult for us …
It like a towel, a bed of summer quilts, many friends have asked the editor in the background:
The price is cheaper? In terms of quality, which one is the hardest?
In view of such questions, Xiaobian will come to sort out a good product worthy of the three self -owned platforms of Xiaomi, Jingdong, and Netease.
The Netease strict selection
In the eyes of Xiaobian, Netease strict selection is the most worthwhile thing in these three fields -home textiles, clothing, maternal and infants kind.
1, home textile
—— 1.1, four -piece set on bed —
Seye -selected bedding, many of them are produced by MUJI and other brand manufacturers In terms of quality, it can be said to be more confident.
is a foundry of a category, so the Japanese style also occupies a large part.
The material, the whole cotton knitted models are pure, as well as stripes and grids; each classification is available in multi -color options.